Adscape is a San Francisco San Francisco, officially the City and County of San Francisco, is the fourth most populous city in California and the 12th most populous city in the United States, with a 2008 estimated population of 808,977. The only consolidated city-county in California, it encompasses a land area of 46.7 square miles on the northern end of the San Francisco in-game advertising In-game advertising refers to the use of computer and video games as a medium in which to deliver advertising. In 2005, spending on in-game advertising was US $56 million, and this figure is estimated to grow to $1.8 billion by 2010 according to Massive Incorporated, although Yankee Group gives a lower estimate at $732 million. In-game advertising company that was acquired by Google Google Inc. is a multinational public cloud computing, Internet search, and advertising technologies corporation. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program. The company was founded by Larry Page and Sergey Brin, often dubbed the " in February 2007.[1][2][3][4]

Google purchased San Francisco-based Adscape, a company that specializes in in-game advertising for video games, on February 15, 2007 for US$23 million. Adscape was founded in 2002 by Dan Willis, a former Nortel Nortel Networks Corporation , formerly known as Northern Telecom Limited and sometimes known simply as Nortel, is a multinational telecommunications equipment manufacturer headquartered in Toronto, Ontario, Canada. On January 14, 2009, Nortel filed for protection from creditors in the United States, Canada, and the United Kingdom, in order to engineer. Adscape launched in February 2006 with $3.2 million in funding from HIG Ventures, a venture capital Venture capital is a type of private equity capital typically provided for early-stage, high-potential, growth companies in the interest of generating a return through an eventual realization event such as an IPO or trade sale of the company. Venture capital investments are generally made in cash in exchange for shares in the invested company. It company based in Atlanta Atlanta is the capital and most populous city in the U.S. state of Georgia, Georgia Georgia is bordered on the south by Florida; on the east by the Atlantic Ocean and South Carolina; on the west by Alabama and by Florida in the south; and on the north by Tennessee and North Carolina. The northern part of the state is in the Blue Ridge Mountains, a mountain range in the vast Appalachian Mountains system. The central piedmont. The company has services that include delivering dynamic advertisements to video games. It has yet to form any partnerships with any game publishers as of its acquisition by Google.[1]

Google's acquisition of the company grants it Adscape's patents, which could be useful.[1] Google commented on the acquisition by saying in a press release, "As more and more people spend time playing video games, we think we can create opportunities for advertisers to reach their target audiences while maintaining a high quality, engaging user experience." This acquisition was in part fueled by Microsoft Microsoft Corporation is a public multinational corporation based in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions. Established on April 4, 1975 to develop and sell BASIC interpreters for the Altair 8800,'s purchase of in-game advertisement company Massive Incorporated Massive Incorporated is an advertising company that provides software and services to dynamically host advertisements within video games. Massive Incorporated was purchased by Microsoft in May 2006 for approximately $200 million to $400 million, which already has secured deals with game publishers including UbiSoft Ubisoft Entertainment S.A. (pronounced /ˈjuːbisɒft/ yoo-bee-soft) is a French computer and video game publisher and developer, partially owned by Electronic Arts (20%) but still independent, with headquarters in Montreuil-sous-Bois, France. The company has a worldwide presence with studios in 17 countries and subsidiaries in 28 countries, THQ THQ Inc. is a worldwide international American developer and publisher of video games. Founded in 1989, the company develops products for video game consoles, handheld game systems, as well as for personal computers and wireless devices, and Take-Two, for $200 million in 2006.[4] One expert commented on the acquisition, saying, “There is a whole world of difference between the form of advertising done by Google and Madison Avenue. [...] While everyone appreciates the dollars Google can throw around, when it comes to [in-game ad] experience they just don’t have it.” Adscape moved from its offices in Atlanta to Google's headquarters in Mountain View Mountain View is a city in Santa Clara County, in the San Francisco Bay Area. It is named for its views of the Santa Cruz Mountains. The city shares its borders with the cities of Palo Alto, Los Altos, and Sunnyvale, as well as Moffett Federal Airfield and the San Francisco Bay. As of the 2000 census, the city had a total population of 70,708, California California's geography ranges from the Pacific coast to the Sierra Nevada mountain range in the east, to Mojave desert areas in the southeast and the Redwood–Douglas fir forests of the northwest. The center of the state is dominated by the Central Valley, one of the most productive agricultural areas in the world. California is the most in March 2007. The company's leadership includes Dan Willis as Chief Technical Officer A chief technical officer or chief technology officer is an executive position whose holder is focused on scientific and technical issues within an organization. Essentially, a CTO is responsible for the transformation of capital - be it monetary, intellectual, or political - into technology in furtherance of the company's objectives, Bernie Stolar as Chairman The chairman is the highest office of an organized group such as a board, committee, or deliberative assembly. The person holding the office is typically elected or appointed by the members of the group. The chairman presides over meetings of the assembled group and conducts its business in an orderly fashion. When the group is not in session, the, and Eva Woo as vice president of marketing.[1]

References

  1. ^ a b c d Olson, Ryan (2007-02-15). "Google Agrees to Buy Adscape". Red Herring Red Herring is a weekly magazine focused on the business of funding, building, and taking new technologies to market. It also sponsors a number of conferences designed to bring venture capitalists, entrepreneurs, and technologists together. The print title was relaunched in late 2004 under publisher Alex Vieux and editor-in-chief Joel Dreyfuss. It. Archived from the original on 2007-08-07. http://web.archive.org/web/20070807202910/http://www.redherring.com/Article.aspx?a=21323. Retrieved 2007-04-02.
  2. ^ Olson, Ryan (2007-02-14). "Google/Adscape update: deal still on". Red Herring. http://www.redherring.com/blogs/22124. Retrieved 2008-10-15.
  3. ^ Kumar, Vishesh (2007-02-16). "Google Makes Ad-Grab". The Street. http://www.thestreet.com/story/10339410/1/google-makes-ad-grab.html. Retrieved 2008-10-15.
  4. ^ a b "Google buys video game ad firm Adscape". USA Today. 2007-03-18. http://www.usatoday.com/tech/gaming/2007-03-18-google-adscape_N.htm. Retrieved 2008-10-15.

External links

Video game companies of the United States
Video game A video game is an electronic game that involves interaction with a user interface to generate visual feedback on a video device. The word video in video game traditionally referred to a raster display device. However, with the popular use of the term "video game", it now implies any type of display device. The electronic systems used to • History of video games The origin of video games lies in early cathode ray tube-based missile defense systems in the late 1940s. These programs were later adapted into other simple games during the 1950s. By the late 1950s and through the 1960s, more computer games were developed , gradually increasing in sophistication and complexity.[n 1] Following this period, video
A-G
Video game companies of the United States (A-G)
1st Playable Productions • 2015, Inc. • 24 Caret Games • Irrational Games • 2K Games 2K is a global developer, marketer, distributor and publisher of interactive entertainment software games. 2K Games is a subsidiary of Take-Two Interactive, which also owns Rockstar Games notable for the Grand Theft Auto series. It was created on January 25, 2005 after Take-Two acquired developer Visual Concepts and its wholly owned subsidiary • 2K Marin • 2K Play • 2K Sports 2K Sports is a subsidiary of Take-Two Interactive Software, Inc. It comprises a single development studio, Visual Concepts, which was purchased from Sega in the year 2005. The games developed and published under the 2K Sports label concentrate on sports games including, NFL Football, NCAA Football, NCAA Basketball, NBA Basketball, NHL Hockey and • 360voice 360voice is a website where gamers can read or subscribe via RSS to a blog about what their friends are doing every day on Xbox Live, including tracking gameplay and issuing gamerscore challenges. It is the major product of It Can Talk Systems Inc., a company founded by Trapper Markelz and Steve Sopp in 2006. For example, one may view all the • 38 Studios • The 3DO Company The 3DO Company , also known as 3DO, was a video game company. It was founded in 1991 under the name SMSG, Inc. (for San Mateo Software Group) by Electronic Arts co-founder Trip Hawkins in a partnership with seven other companies, including LG, Matsushita, AT&T, MCA, Time Warner, and Electronic Arts. After the 3DO Company's flagship video game • 3D Realms 3D Realms is a publisher and video game developer based in Garland, Texas established in 1987. It is best known for popularizing the shareware distribution model and as the creator of franchises on the PC such as Duke Nukem, and also the publisher of other franchises such as Commander Keen and Wolfenstein 3D • 3d6 Games • 3G Studios • 4mm Games 4mm Games is a video game development company founded in 2006 by two founders of Rockstar Games and other key players from the games, media, music and advertising industries. The company is currently working on a MMO and a rap game titled Def Jam Rapstar • 5th Cell • 7 Studios 7 Studios is a video game developer in West Los Angeles, California. Founded in 1999 by Lewis Peterson, 7 Studios has created console video games based on the Fantastic Four and Shrek the Third movies • 7th Level • 989 Studios • A1 Games A1 Games is an American video games publisher and developer. Created in January 2001, A1 Games is Agetec's specialized software division that was built specifically to port Japanese games to the American market • Absolute Entertainment Absolute Entertainment was a video game publisher based in Glen Rock, New Jersey and later in Upper Saddle River, New Jersey. Through its development house Imagineering, Absolute Entertainment produced titles for the Amiga, Atari 2600, Atari 7800, Sega Game Gear, Sega Genesis, Sega CD, Game Boy, Nintendo Entertainment System, and Super Nintendo • Acclaim Entertainment Acclaim Entertainment was an American video game developer and publisher. It developed, published, marketed and distributed interactive entertainment software for a variety of hardware platforms, including Sega's Mega Drive/Genesis, Saturn, Dreamcast, and Game Gear, Nintendo's NES, SNES, Nintendo 64, GameCube, Game Boy, Game Boy Color, and Game • Acclaim Games • Accolade (developer) • Activision Activision is an American video game developer and publisher, majority owned by French conglomerate Vivendi SA. Its current CEO and president is Robert Kotick. It was founded on October 1, 1979 and was the world's first independent developer and distributor of video games for gaming consoles. Its first products were cartridges for the Atari 2600 • Activision Blizzard Activision Blizzard, Inc., formerly Activision, Inc. is the American holding company for Activision and Blizzard Entertainment, majority owned by French conglomerate Vivendi SA. The company is the result of a merger between Activision and Vivendi Games, announced on December 2, 2007, in a deal worth USD$18.8 billion. The deal closed July 9, 2008 • Activision Value Activision Value Publishing, Inc. is an American computer and video game company, a merger of Activision, Expert Software and Head Games Publishing • Adrenium Games • Adscape • Aeria Games and Entertainment • Agetec • Agora Games • Airtight Games • Aksys Games Aksys Games Localization, Inc. is a video game publisher that specializes in translating and localizing Japanese video games for English-speaking markets. It was founded by Akibo Shieh in 2006. Some of their clients include Namco Bandai Games, Xseed Games, and Atlus USA. Aksys Games is best known for its involvement in the Guilty Gear series. They • Alawar Entertainment • Amaze Entertainment • Ambrosia Software • American Laser Games • American Sammy • American Video Entertainment • Amok Entertainment Amok Entertainment is a publisher of video and computer games based in New York. Its most well-known games include Bubble Fun, Tilt, and Bird Flu • The Ant Commandos The Ant Commandos, Inc. is a designer, manufacturer and distributor of peripherals and accessories for video game consoles based out of Chino, California. Their flagship products are a line of corded and wireless guitar controllers for the PlayStation 2 music video game, Guitar Hero • Apogee Software • Appaloosa Interactive • ArenaNet • Armor Games • Artificial Life, Inc. • Artworx • Arush Entertainment • Aspyr Media • Atari Atari is a corporate and brand name owned by several entities since its inception in 1972. It is currently owned by Atari Interactive, a wholly owned subsidiary of the French publisher Atari SA • Atari Games When, in 1984, Warner Communications sold the Atari Consumer division of Atari Inc. to Jack Tramiel (who named his company Atari Corporation), Warner initially retained the arcade coin-op division (Atari Coin), renaming it "Atari Games". The agreement between Tramiel and Warner Communications was that Atari Games must always include the & • Atari Interactive • Atari, Inc. Atari, Inc. was a video game and home computer company founded in 1972 by Nolan Bushnell and Ted Dabney. Primarily responsible for the formation of the video arcade and modern video game industries, the company was closed and its assets split in 1984 as a direct result of the North American video game crash of 1983 • Atari, Inc. (Infogrames subsidiary) • Autumn Moon Entertainment • Avalanche Software Avalanche Software is a video game developer studio, founded in October 1995 by four lead programmers from Sculptured Software. The company has developed for every console platform since the Sega Genesis and SNES days and has grown to a staff of over 100 since its inception. The company is headed up by CEO John Blackburn • Avatar Reality • BMI Gaming • Babaroga (game company) • Backbone Entertainment • Backflip Studios • Barking Lizards Technologies • Basilisk Games • BeachWare • Beep Industries • The Behemoth • Berkeley Systems Berkeley Systems was a San Francisco Bay Area software company cofounded in 1987 by Wes Boyd and Joan Blades. It made money early on by doing contract work for the National Institutes of Health, specifically in making modifications to the Macintosh so that it could be usable by people with very low vision, or even the blind. Several of these • Bethesda Game Studios • Bethesda Softworks • Beyond Games • Big Finish Games • Big Fish Games Big Fish Games is a provider of Internet media delivery software and game services based in Seattle, Washington. The company was founded in 2002 by Paul Thelen, and currently employs more than 400 people. Most of Big Fish Games' titles can be played for free in trial form, with the full version available for a fee • BigPark • Binary Hammer • Black Isle Studios • Black Ops Entertainment • Blindlight • Blizzard Entertainment Blizzard Entertainment, Inc. is an American video game developer and publisher founded in February 1991 under the name Silicon & Synapse by three graduates of UCLA, Michael Morhaime, Allen Adham and Frank Pearce. Based in Irvine, California, the company originally concentrated primarily on the creation of game ports for other studios before • Blizzard North • Blue Fang Games • Blue Planet Software • Bluepoint Games • BlueSky Software • Boffo Games • Bolt Creative • Bonfire Studios • Boss Game Studios • Boston Animation • Bottle Rocket (company) • Bottlerocket Entertainment • Brash Entertainment • BreakAway Games • Bright Star Technology • Brøderbund Brøderbund Software was an American maker of computer games, educational software and The Print Shop productivity tools. It was best known as the original creator and publisher of the popular Carmen Sandiego games. The company was founded in Eugene, Oregon, but moved to San Rafael, California, and later to Novato, California. Brøderbund was • Brooklyn Multimedia • Budcat Creations • Bungie Bungie is an American video game developer currently based in Washington State. The company was founded in May 1991 by University of Chicago undergraduate student Alex Seropian, who later brought in programmer Jason Jones. Originally based in Chicago, Illinois, the company concentrated primarily on Macintosh games during its early years, producing • Buzz Monkey Software • California Pacific Computer Company • Capstone Software Capstone Software was a subsidiary of IntraCorp, a Miami, Florida-based computer and video game company. Capstone created first-person games such as Corridor 7: Alien Invasion, William Shatner's TekWar and Witchaven, and is also well known for releasing games based on movie/TV licenses • Carbonated Games • Castaway Entertainment • Castle Thorn Software • Cat Daddy Games • Cavedog Entertainment • Cellufun • Centuri Centuri, based in Hialeah, Florida, was one of the top six suppliers of coin operated video game machinery in the United States. Many of the machines distributed in the US under the Centuri name were licensed from overseas manufacturers, particularly Konami • Certain Affinity • Chair Entertainment Chair Entertainment Group is an American video game developer based in Provo, Utah • Chronic Logic • Cinematronics • The Collective, Inc. • Conspiracy Entertainment • Coresoft • Crack dot Com • Crate Entertainment • Crave Entertainment • Cryptic Studios • Crystal Dynamics • Cyan Worlds • Cyber Active Entertainment • Cyberlore Studios • Cyclone Studios • Dallas Gaming Mafia • Dataware Games • Davka • Dejobaan Games • Delta Tao Software • Demiurge Studios • Destination Games • Destineer • Digital Anvil • Digital Café • Digital Chocolate • Digital Eel • Digital Pictures • Disney Interactive Studios Disney Interactive Studios, Inc. , is a Worldwide American video game company. It self-publishes and distributes a broad portfolio of multi-platform video games and interactive entertainment worldwide • Double Aught • Double Fine Productions • Double Helix Games • DoubleBear Productions • Dragon's Eye Productions • Dragonstone Software • Dynamix • EA Los Angeles EA Los Angeles was founded in 1995 as DreamWorks Interactive, a subsidiary of DreamWorks SKG. Also known as EA LA, it is a video game developer • EA Mobile • EA Salt Lake • EA Sports BIG • EA Tiburon EA Tiburon is an Electronic Arts video game development studio located in Maitland, Florida just north of the Orlando, Florida downtown area which was founded in 1994. It was formerly known as Tiburon Entertainment, which was acquired by EA in 1998. The studio is most famous for developing the Madden NFL series of games. In addition to the usual • Eat Sleep Play • EDGE Games • Edge of Reality • Electronic Arts Electronic Arts, Inc. (NASDAQ: ERTS) is an international developer, marketer, publisher and distributor of video games. Founded and incorporated on May 28, 1982 by Trip Hawkins, the company was a pioneer of the early home computer games industry and was notable for promoting the designers and programmers responsible for its games. Originally, EA • Empty Clip Studios • Ensemble Studios • Epic Games • Escape Factory • ESim Games • EV Interactive • Evryware • Exakt Entertainment • Fall Line Studios • Fantasoft • FarSight Studios • FASA Studio • Filament Games • Firaxis Games • First Star Software • Five Tuple • The Fizz Factor • Flagship Studios • Flying Lab Software • FormGen • Foundation 9 Entertainment • Freeverse • Frog City Software • Frozen Codebase • FTL Games • Fujisankei Communications International • Future Ads • G-Collections • Gaijinworks • GameTek • Gamecaster • Gamecock Media Group • GameHouse • GameMill Publishing • Gamenauts • GamerDNA • GarageGames • Gas Powered Games • Gastronaut Studios • Gathering of Developers • Gearbox Software • Genuine Games • Ghostfire Games • Global VR • GlyphX • Gorilla Systems Corp. • Got Game Entertainment • Gravity Interactive • Gray Matter Interactive • Griptonite Games • GTE Interactive Media • Guild Software
H-R
Video game companies of the United States (H-R)
Hanaho • Harmonix Music Systems • Heavy Iron Studios • Heliotrope Studios • Helixe • Her Interactive • HESware • Heuristic Park • Hi Tech Expressions • Jeff Hickman • High Impact Games • High Moon Studios • High Voltage Software • Himalaya Studios • HiTech Creations • Human Head Studios • Humongous (game developer) • Hyperspace Cowgirls • Hypnos Entertainment • Hypnotix • ICOM Simulations • Id Software • Iguana Entertainment • Ijji • Image Space Incorporated • ImaginEngine • Impressions Games • Incinerator Studios • Incognito Entertainment • Incredible Technologies • Indie Built • Infinity Ward • Ingenii Interactive • Inhuman Games • Inland Productions • Insomniac Games • Intec, Inc. • Interplay Entertainment • InXile Entertainment • Iron Lore Entertainment • Island Officials • Javaground • Junction Point Studios • K2 Network • Kaneva • Kaos Studios • Kesmai • KingsIsle Entertainment • Knowledge Adventure • Kronos Digital Entertainment • KRU Interactive • Kuma Reality Games • Kush Games • Leadwerks Software • The Learning Company • Left Field Productions • Legacy Games • Legacy Interactive • Legend Entertainment • Leland Corporation • Leland Interactive Media • LightBox Interactive • Liquid Entertainment • Lobotomy Software • Locomotive Games • Lodestone Games • The Logic Factory • Loki Software • Lousy Games • LucasArts • Luxoflux • MGM Interactive • MacPlay • MacSoft Games • Mad Catz • Magnavox • Majesco Entertainment • Malfador Machinations • Malinche Entertainment • Manifesto Games • Marvin Glass and Associates • Mass Media Inc. • Matrix Games • The Mauretania Import Export Company • Maxis • Maxum Games • Mean Hamster Software • Media Vision • Meteor Games • Metro3D, Inc. • Metropolis Gameport • MicroIllusions • MicroProse • Microplay Software • Microsoft Game Studios • Midway Austin • Midway Games • Midway Studios – Los Angeles • MindRec • Mindscape • Mistwalker • Monkey Bar Games • Monkeystone Games • Monolith Productions • Monster Games • Mountain King Studios • Movaya • MumboJumbo • Myelin Media • Mythic Entertainment • N'Lightning Software Development • N-Space • NTN Buzztime • Naked Sky Entertainment • Naughty Dog • Nelsonic Industries • NeoEdge Networks • Nerjyzed Entertainment • Nerve Software • NetDevil • Neversoft • New World Computing • NewKidCo • Next Game • Ngmoco • Nihilistic Software • NinjaBee • Nintendo Software Technology • Northwest Synergistic Software • NovaLogic • NuFX • Nunchuck Games • Nyko • O3 Entertainment • Oasys Mobile • Obsidian Entertainment • Oddworld Inhabitants • OeFun • Outrage Entertainment • Ozark Softscape • PF Magic • Page 44 Studios • Pandemic Studios • Papaya Studio • Papyrus Design Group • Paradigm Entertainment • Parallax Software • Park Place Productions • Pelican Accessories • Perpetual Entertainment • Petroglyph Games • Pi Studios • Pipeworks Software • Piranha Interactive Publishing • Planet Moon Studios • PlayFirst • PlayMotion • Point of View, Inc. • Pokertek • PopCap Games • PopTop Software • Presto Studios • PrincessSoft • Punch Entertainment • Quicksilver Software • RAD Game Tools • Radar Group • Rampid Interactive • Ratloop • Raven Software • Raw Thrills • Ready at Dawn • Realtime Associates • Reaxion • Red 5 Studios • Red Marble Games • Red Mercury LLC • RedOctane • Renegade Kid • Retro Studios • Riot Games • Ritual Entertainment • Robomodo • Robot Entertainment • Rockstar Games • Rockstar New England • Rockstar San Diego • Rogue Entertainment • Romstar • Roxor Games • Runic Games • Running with Scissors, Inc.
S-Z
Video game companies of the United States (S-Z)
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